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~person:"Arunachalam, S."
~subject:"Dienstleistungsqualität"
~subject:"Kaufentscheidung"
~subject:"Marketing management"
~subject:"United States"
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The Routledge companion to strategic marketing
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ECONIS (ZBW)
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Omnichannel strategy
Venkatesan, Rajkumar
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Arunachalam, S.
- In:
The Routledge companion to strategic marketing
,
(pp. 293-308)
.
2021
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