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~person:"Arvidsson, Adam"
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Arvidsson, Adam
Choi, Tsan-Ming
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Inside marketing : practices, ideologies, devices
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Brand public
Arvidsson, Adam
;
Caliandro, Alessandro
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 727-748
Persistent link: https://www.econbiz.de/10011435766
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2
Customer co-producton from social factory to brand : learning from Italian
fashion
Arvidsson, Adam
;
Malossi, Giannino
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 212-233)
.
2011
Persistent link: https://www.econbiz.de/10008938705
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