Baliga, Ashwin J.; Chawla, Vaibhav; Sunder M., Vijaya; … - In: Journal of Business & Industrial Marketing 36 (2021) 8, pp. 1452-1473
the prioritization phase, 12 salient barriers were prioritized with the help of an expert panel. Third, in the modelling … corporate customers. The purpose of this paper is to identify these SR barriers in B2B markets and explore their linkages toward … services industry was used. First, the identification phase led to the selection of 27 barriers based on literature. Second, in …