Erawan, Theera; Krairit, Donyaprueth; Ba Khang, Do - In: Journal of Modelling in Management 6 (2011) 3, pp. 297-316
Purpose – The purpose of this paper is to expand and empirically test a model of tourist external information search … that is used to cross validate among the results from literature review, expert interviews, and an exploratory field study … behavior. Four of these variables had not been identified previously. These are as follows: information sources usefulness and …