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~person:"Arzaghi, Mohammad"
~person:"Jullien, Bruno"
~person:"Kabak, Irwin W."
~subject:"Theory"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz in Zeitschrift"
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Issues in on-line advertising and competition policy : a two-sided market perspective
Calvano, Emilio
;
Jullien, Bruno
-
2011
Persistent link: https://www.econbiz.de/10011337910
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2
The unbundling of advertising agency services : an economic analysis
Arzaghi, Mohammad
;
Berndt, Ernst R.
;
Davis, James C.
; …
-
2010
Persistent link: https://www.econbiz.de/10008662047
Saved in:
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Balancing the media budget, reach and frequency in marketing communications : a macro approach
Kabak, Irwin W.
- In:
Spudai / University of Piraeus : journal of economics …
40
(
1990
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10001110166
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