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~person:"Arzaqi, Zam"
~person:"Confente, Ilenia"
~subject:"Brand Trust"
~subject:"Markenführung"
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Brand Trust
Markenführung
Beziehungsmarketing
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Brand image
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Brand loyalty
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Brand management
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Consumer behaviour
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Markenimage
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Attitudinal Loyalty
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Attitudinal loyalty
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Automotive
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Automotive industry
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Behavioral Loyalty
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Behavioural loyalty
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Community identification
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Confidence
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Customer retention
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Customer satisfaction
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Kfz-Industrie
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Kundenbindung
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Kundenzufriedenheit
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Perceived Influence
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Personal brand
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Repurchase Intention
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Arzaqi, Zam
Confente, Ilenia
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The journal of brand management : an international journal
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ECONIS (ZBW)
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The effect of perceived influence on brand loyalty mediated by brand trust among automotive consumers in YouTube
Arzaqi, Zam
;
Sumiati
;
Surachman
-
2023
Persistent link: https://www.econbiz.de/10014414358
Saved in:
2
Company versus consumer performance : does brand community identification foster brand loyalty and the consumer's personal brand?
Confente, Ilenia
;
Kucharska, Wioleta
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 8-31
Persistent link: https://www.econbiz.de/10012433568
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