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~person:"Arzaqi, Zam"
~person:"Simkin, Lyndon"
~subject:"Brand Trust"
~subject:"Markenführung"
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Brand Trust
Markenführung
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Brand image
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Brand management
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Confidence
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Consumer behaviour
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Konsumentenverhalten
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Markenimage
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Relationship marketing
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Attitudinal Loyalty
1
Automotive
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Behavioral Loyalty
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Brand
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Brand loyalty
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Customer satisfaction
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Kfz-Industrie
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Kundenzufriedenheit
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Markenartikel
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Markentreue
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Perceived Influence
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Personality psychology
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Persönlichkeitspsychologie
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Repurchase Intention
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Viral marketing
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Virales Marketing
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Word-of-mouth
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attitudinal loyalty
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brand attachment
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experience
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responsiveness
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self-congruity
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trust
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Arzaqi, Zam
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Journal of strategic marketing
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ECONIS (ZBW)
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The effect of perceived influence on brand loyalty mediated by brand trust among automotive consumers in YouTube
Arzaqi, Zam
;
Sumiati
;
Surachman
-
2023
Persistent link: https://www.econbiz.de/10014414358
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2
Exploring brand attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
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