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~person:"Asaad, Yousra"
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Export market orientation
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Higher education marketing
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Asaad, Yousra
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Marketing Intelligence & Planning
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Universities and export market orientation : an exploratory study of UK post-92 universities
Asaad, Yousra
;
Melewar, T. C.
;
Cohen, Geraldine
; …
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 838-856
Persistent link: https://www.econbiz.de/10010227489
Saved in:
2
Universities and export market orientation: an exploratory study of UK post-92 universities
Asaad, Yousra
;
Melewar, T.C.
;
Cohen, Geraldine
;
M.T. …
- In:
Marketing Intelligence & Planning
31
(
2013
)
7
,
pp. 838-856
higher
education
marketing
research. The original contribution of the paper is to address this gap so that researchers and …
Persistent link: https://www.econbiz.de/10014946965
Saved in:
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