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~person:"Ascarza, Eva"
~person:"Herrmann, Andreas"
~subject:"ProbabilisticMachine Learning"
~type_genre:"Graue Literatur"
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The value of first impressions : leveraging acquisition data for customer management
Padilla, Nicolas
;
Ascarza, Eva
-
2019
The success of
Customer
Relationship
Management
(CRM) programs ultimately depends on the firm's ability to understand …
Persistent link: https://www.econbiz.de/10012063027
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