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~person:"Asgari, Omid"
~subject:"Decision"
~subject:"Kognition"
~subject:"Moving Image"
~subject:"Neuromarketing"
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An
eye-tracking
study on how the popularity and gender of the endorsers affected the audience’s attention on the advertisement
Zahmati, Majid
;
Azimzadeh, Seyed Morteza
;
Sotoodeh, …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1665-1676
Persistent link: https://www.econbiz.de/10014383109
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