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~person:"Ashill, Nicholas J."
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Brand extension
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Ashill, Nicholas J.
Phau, Ian
35
Wiedmann, Klaus-Peter
29
Ko, Eunju
28
Kapferer, Jean-Noël
26
Seo, Yuri
22
Hennigs, Nadine
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Jain, Sheetal
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Donzé, Pierre-Yves
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Valette-Florence, Pierre
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Amatulli, Cesare
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Septianto, Felix
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Shukla, Paurav
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Atwal, Glyn
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Hyun, Sunghyup Sean
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Mosca, Fabrizio
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Christodoulides, George
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Thaichon, Park
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Brun, Alessandro
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Guido, Gianluigi
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Heine, Klaus
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Klarmann, Christiane
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Nagasawa, Shin'ya
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Ozuem, Wilson
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Shimul, Anwar Sadat
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Batat, Wided
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Choi, Tsan-Ming
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Uggla, Henrik
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Aiello, Gaetano
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Espinoza Petersen, Francine
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Han, Heesup
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Peng, Norman
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Bryson, Douglas
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Cervellon, Marie-Cécile
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Donvito, Raffaele
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International marketing review
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Psychology & marketing
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ECONIS (ZBW)
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The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
International marketing review
39
(
2022
)
2
,
pp. 395-422
Persistent link: https://www.econbiz.de/10013396206
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2
The spillover effect of downward line extensions on U.S. consumers' evaluation of a French luxury parent brand : the role of branding strategies, authenticity, and fit
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 740-751
Persistent link: https://www.econbiz.de/10011970120
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