//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Askegaard, Søren"
~person:"Hatch, Mary Jo"
~person:"Melewar, T. C."
~subject:"Corporate branding"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Familienmarke"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Corporate branding
Brand architecture
23
Markenarchitektur
23
Brand management
14
Corporate reputation
14
Firmenimage
14
Markenführung
14
Corporate culture
7
Unternehmenskultur
7
Corporate Social Responsibility
4
Corporate social responsibility
4
Marketing
3
Welt
3
World
3
corporate identity
3
Business ethics
2
Denmark
2
Dänemark
2
Public relations
2
Unternehmensethik
2
organization management
2
Öffentlichkeitsarbeit
2
Automotive services industry
1
Betriebliche Wertschöpfung
1
Brand
1
Brand image
1
Branding in higher education
1
Brauerei
1
Brewery
1
Bürokratietheorie
1
Charisma
1
Consultancy services
1
Consumer behaviour
1
Customer integration
1
Customer value
1
Digitalisierung
1
Digitization
1
Employee retention
1
Führungsstil
1
Gesellschaft
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Askegaard, Søren
Hatch, Mary Jo
Melewar, T. C.
Balmer, John M. T.
3
Anisimova, Tatiana
2
Bang, Nguyen
2
Gyrd-Jones, Richard I.
2
Adams, Kweku
1
Al Shebil, Saleh
1
Aparicio, Gloria
1
Balmer, John M.T.
1
Biedenbach, Galina
1
Biraghi, Silvia
1
Bishop, Melissa
1
Boukis, Achilleas
1
Brexendorf, Tim Oliver
1
Burghausen, Mario
1
Burke, Paul F.
1
Chang, William Li
1
Chen, Weifeng
1
Chowdhury, Hasibul
1
Darcy, Colette
1
Dhanesh, Ganga Sasidharan
1
Dowling, Grahame R.
1
Essamri, Azzouz
1
Ferdous, Ahmed Shahriar
1
Freeman, Susan
1
Gambetti, Rossella C.
1
Garavan, Thomas N.
1
Ghaddar, Sarah
1
Gilani, Hasan
1
Gupta, Kartick
1
Halinen, Aino
1
Heller, Michael
1
Helm, Sabrina Verena
1
Hossain, Md Safayat
1
Hsieh, Min-Yu
1
Hultén, Peter
1
Iturralde, Txomin
1
Kaminakis, Kostas
1
Keller, Kevin Lane
1
Khanyapuss Punjaisri
1
more ...
less ...
Published in...
All
International studies of management and organization
1
The marketing review
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
2
Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->