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~person:"Aslani, Shirin"
~person:"Bailey, Ainsworth Anthony"
~subject:"Viral marketing"
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Aslani, Shirin
Bailey, Ainsworth Anthony
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Journal of retailing and consumer services
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Optimal promotion planning for a product launch in the presence of word-of-mouth
Bigdellou, Saeide
;
Aslani, Shirin
;
Modarres, Mohammad
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209563
Saved in:
2
Modeling consumer engagement on social networking sites : roles of attitudinal and motivational factors
Bailey, Ainsworth Anthony
;
Bonifield, Carolyn M.
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012433337
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