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~person:"Asongu, Simplice A."
~person:"Gabrielli, Veronica"
~subject:"Gewerblicher Rechtsschutz"
~subject:"IT-Recht"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Product piracy"
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Gewerblicher Rechtsschutz
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Brand image
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Italy
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Luxury goods
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Asongu, Simplice A.
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Luxury marketing : a challenge for theory and practice
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ECONIS (ZBW)
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Counterfeiting of luxury brands : opportunity beyond the threat
Grappi, Silvia
;
Baghi, Ilaria
;
Balboni, Bernardo
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 295-315)
.
2013
Persistent link: https://www.econbiz.de/10009667670
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