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Consumer behaviour
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Aspara, Jaakko
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Naturally designed for masculinity vs. femininity? : prenatal testosterone predicts male consumers' choices of gender-imaged products
Aspara, Jaakko
;
Van den Bergh, Bram
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 117-122
Persistent link: https://www.econbiz.de/10010370696
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