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~person:"Aspara, Jaakko"
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Consumer behaviour
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Low-cost strategy
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Niedrigpreisstrategie
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Aspara, Jaakko
Fageda, Xavier
11
Grimm, Michael
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Groß, Sven
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Hüschelrath, Kai
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Munyehirwe, Anicet
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O'Connell, John F.
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Sievert, Maximiliane
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Alderighi, Marco
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Arbatskaya, Maria
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Bilotkach, Volodymyr
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Biswas, Abhijit
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Castillo-Manzano, José I.
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Redondi, Renato
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Shaffer, Greg Eric
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Barbot, Cristina
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Farrell, Joseph
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Grewal, Dhruv
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Guha, Abhijit
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Klemperer, Paul
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Cento, Alessandro
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Jiang, Juncai
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Journal of marketing
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
2
Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del
;
Wittkowski, Kristina
;
Aspara, …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
Saved in:
3
Cause marketing effectiveness and the moderating role of price discounts
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Aspara, Jaakko
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 120-142
Persistent link: https://www.econbiz.de/10010463448
Saved in:
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