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~person:"Astous, Alain d'"
~person:"Erdogan, B. Zafer"
~person:"Pradhan, Debasis"
~subject:"Cognition"
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Astous, Alain d'
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Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
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