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~person:"Astous, Alain d'"
~person:"Um, Nam-Hyun"
~subject:"Südkorea"
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Search: subject_exact:"Testimonialwerbung"
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Südkorea
Celebrity endorsement
7
Celebrity-Werbung
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Advertising effects
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Werbewirkung
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Athletes
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Brand image
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Consumer behaviour
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attribution
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celebrity endorsement
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advertising
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Astous, Alain d'
Um, Nam-Hyun
Choi, Jeonghye
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Journal of promotion management : JPM
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ECONIS (ZBW)
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Korean advertising practitioners' perspectives on celebrity endorsement
Um, Nam-Hyun
;
Lee, Wei-Na
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 33-54
Persistent link: https://www.econbiz.de/10011304632
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