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~person:"Atalay, A. Selin"
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Atalay, A. Selin
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Creating effective marketing messages through moderately surprising
syntax
Atalay, A. Selin
;
El Kihal, Siham
;
Ellsaesser, Florian
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 755-775
Persistent link: https://www.econbiz.de/10014325442
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