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~person:"Ataman, M. Berk"
~subject:"Mobile Business"
~subject:"mobile marketing"
~type_genre:"Article in journal"
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There's an app for that! : understanding the drivers of mobile application downloads
Gokgoz, Zeynep Aydin
;
Ataman, M. Berk
;
Bruggen, Gerrit …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 423-437
Persistent link: https://www.econbiz.de/10012435342
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