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~person:"Athanasopoulou, Pinelopi"
~person:"Fatma, Mobin"
~subject:"Brand loyalty"
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Brand loyalty
Brand
8
Brand management
8
Consumer behaviour
8
Konsumentenverhalten
8
Markenartikel
8
Markenführung
8
Beziehungsmarketing
7
Relationship marketing
7
Brand image
6
Markenimage
6
Markentreue
5
Customer satisfaction
4
Kundenzufriedenheit
4
Internet marketing
3
Online-Marketing
3
Brand experience
2
CSR
2
Confidence
2
Consumer-brand relationships
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Vertrauen
2
AR app
1
Antecedents
1
Attitude
1
Brand engagement
1
Brand identification
1
Brand performance
1
Brand purchase intentions
1
Brand satisfaction
1
Brand value
1
Broadband internet services
1
Co-creation
1
Commitment
1
Consumer-brand engagement
1
Corporate association
1
Customer integration
1
Customer retention
1
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Athanasopoulou, Pinelopi
Fatma, Mobin
Dawes, John
10
Han, Heesup
6
Khan, Imran
5
Sohail, M. Sadiq
5
Huang, Chao-Chin
4
Silberhorn, Nadja
4
Trinh, Giang
4
Augusto, Mário Gomes
3
Bang, Nguyen
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Fetscherin, Marc
3
Huang, Shyh-Ming
3
Japutra, Arnold
3
Khamitov, Mansur
3
Kim, Jinkyung Jenny
3
Kumar, Vikas
3
Leckie, Civilai
3
Liu, Feng
3
Loureiro, Sandra Maria Correia
3
Mathews, Jose
3
Meyer-Waarden, Lars
3
Nandy, Subarna
3
Perloff, Jeffrey M.
3
Rahman, Zillur
3
Ramakrishnan, Ruchika
3
Rita, Paulo
3
Rubio Benito, Natalia
3
Sondhi, Neena
3
Thomson, Matthew
3
Tran, Trang
3
Wen, Zhong
3
Wooldridge, Barbara Ross
3
Abratt, Russell
2
Alnawas, Ibrahim
2
Apriyani, Hanny
2
Astakhova, Marina
2
Back, Ki-Joon
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International journal of business excellence
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
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ECONIS (ZBW)
5
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1
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
2
Consumer-brand relationships and brand loyalty in technology-mediated services
Giovanis, Apostolos N.
;
Athanasopoulou, Pinelopi
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 287-294
Persistent link: https://www.econbiz.de/10011801987
Saved in:
3
Gen Y-ers’ brand loyalty drivers in emerging devices
Giovanis, Apostolos
;
Athanasopoulou, Pinelopi
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 805-821
Persistent link: https://www.econbiz.de/10011797980
Saved in:
4
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
5
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
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