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~person:"Atijosan, 'Yemi"
~person:"Kim, Hyeyoung"
~person:"Liu, Yizao"
~subject:"Markenimage"
~subject:"Nachfrage"
~subject:"Soft drink industry"
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Soft drink industry
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advertising
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carbonated soft drinks
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demand
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Atijosan, 'Yemi
Kim, Hyeyoung
Liu, Yizao
Walsh, Patrick Paul
5
Whelan, Ciara
4
Dubé, Jean-Pierre
3
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Colantuoni, Francesca
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Elangeswaran, Sajiththa
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Agricultural and resource economics review : ARER
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Applied economics
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The Indian journal of economics
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1
The competition of beverage products in current market : a composite demand analysis
Yan, Heng
;
House, Lisa A.
;
Kim, Hyeyoung
- In:
Agricultural and resource economics review : ARER
47
(
2018
)
1
,
pp. 118-131
Persistent link: https://www.econbiz.de/10012062676
Saved in:
2
TV advertising spillovers and demand for private labels : the case of carbonated soft drinks
Lopez, Rigoberto A.
;
Liu, Yizao
;
Zhu, Chen
- In:
Applied economics
47
(
2015
)
25/27
,
pp. 2563-2576
Persistent link: https://www.econbiz.de/10010519658
Saved in:
3
Demand variables for soft drinks as a guide to formulating marketing strategies
Bamgboye, E. D.
- In:
The Indian journal of economics
77
(
1997
)
307
,
pp. 505-518
Persistent link: https://www.econbiz.de/10001231745
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