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~person:"Atwal, Glyn"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Sport event"
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Markenführung
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Event-Marketing
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Digitalisierung
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Atwal, Glyn
Nufer, Gerd
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Scheinbaum, Angeline Close
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5
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Strategic change
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The journal of brand management : an international journal
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Entrepreneurial responses to Covid-19 : the use of digital brand marketing events in the craft alcohol sector
Williams, Alistair
;
Atwal, Glyn
;
Bryson, Douglas
- In:
Strategic change
33
(
2024
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10014468971
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2
Luxury brand marketing - the experience is everything!
Atwal, Glyn
;
Williams, Alistair
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 338-346
Persistent link: https://www.econbiz.de/10003847253
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