Aubert, Benoit A.; Dewit, Olivier; Roy, Marie-Christine - Centre Interuniversitaire de Recherche en Analyse des … - 2001
Web retailing is expected to grow at aggressive rates in future years. One of the most important factors that is … the user interface of the Web site is a determinant of the initial establishment of trust. In this article, we describe a … interface quality to be more important than others and discuss the implications for Web site design. Le manque de confiance …