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~person:"Audretsch, David B."
~person:"Henderson, Rebecca"
~person:"Keller, Kevin Lane"
~person:"Tracy, Brian"
~person:"Willcocks, Leslie"
~type_genre:"Collection of articles written by one author"
~type_genre:"Glossar enthalten"
~type_genre:"Ratgeber"
~type_genre:"Reprint"
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Brand management
8
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Audretsch, David B.
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Keller, Kevin Lane
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Sheth, Jagdish N.
27
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22
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21
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The Brian Tracy success library
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Brand management ; Vol. 2
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2
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Always learning
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Innovation and competition : the Schumpeterian legacy
1
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Marketing-mix strategies - product strategy and promotion strategy
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Michael Porter ; Vol. 3
1
Modern perspectives on entrepreneurship : [the latest advances in entrepreneurship research by some of the leading minds in the field]
1
Small business and entrepreneurship ; Vol. 5
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The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
42
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1
Developing a
knowledge
-based perspective on coordination : the case of global software projects
Kotlarsky, Julia
;
Fenema, Paul C. van
;
Willcocks, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003848952
Saved in:
2
Geographic localization of
knowledge
spillovers as evidenced by patent citations
Jaffe, Adam B.
;
Trajtenberg, Manuel
;
Henderson, Rebecca
- In:
Innovation and entrepreneurship
,
(pp. 418-439)
.
2009
Persistent link: https://www.econbiz.de/10003859437
Saved in:
3
Marketing-
Management
: Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2017
-
15., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011850131
Saved in:
4
Marketing-
Management
: Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2015
-
14., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014009456
Saved in:
5
Putting patents in context : exploring
knowledge
transfer from MIT
Agrawal, Ajay
;
Henderson, Rebecca
- In:
Economic institutions of strategy
,
(pp. 13-37)
.
2009
Persistent link: https://www.econbiz.de/10003899694
Saved in:
6
Capitalism and democracy in the 21st century : from the managed to the entrepreneurial economy
Audretsch, David B.
;
Thurik, Adriaan R.
-
2008
Persistent link: https://www.econbiz.de/10003729849
Saved in:
7
Sales
management
Tracy, Brian
-
2015
's basic needs -- The 80/20 rule in sales
management
-- Use the canei method -- Brainstorming for sales improvements …
Persistent link: https://www.econbiz.de/10011293007
Saved in:
8
Corporate governance in small and medium-sized firms
Audretsch, David B.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009299696
Saved in:
9
The outsourcing enterprise : from cost
management
to collaborative innovation
Willcocks, Leslie
;
Cullen, Sara
;
Craig, Andrew
-
2011
Persistent link: https://www.econbiz.de/10008698279
Saved in:
10
Innovation and entrepreneurship
Audretsch, David B.
(
ed.
)
-
2009
Persistent link: https://www.econbiz.de/10003782801
Saved in:
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