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~person:"Auer, Philipp"
~person:"Homburg, Christian"
~subject:"Befragung"
~type_genre:"Graue Literatur"
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Search: subject:"Business-to-business marketing"
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Auer, Philipp
Homburg, Christian
Backhaus, Klaus
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Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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Response Styles in internationalen B2B-Befragungen : eine empirische Analyse
Backhaus, Klaus
;
Auer, Philipp
;
Neun, Harald
-
2010
Persistent link: https://www.econbiz.de/10003970352
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Die Vermarktung von Systemen im Industriegütermarketing
Homburg, Christian
-
2005
Persistent link: https://www.econbiz.de/10013430687
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