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~person:"Aufderheide, Detlef"
~subject:"E-commerce"
~subject:"High technology"
~subject:"Innovationsmanagement"
~subject:"Social web"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie enthalten"
~type_genre:"Conference paper"
~type_genre:"Fallstudiensammlung"
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Aufderheide, Detlef
Backhaus, Klaus
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Marketing für Systemtechnologien : Entwicklung eines theoretisch-ökonomisch begründeten Geschäftstypenansatzes
Backhaus, Klaus
;
Aufderheide, Detlef
;
Späth, Georg-Michael
-
1994
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