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~person:"Austin, Jon R."
~person:"Cohen, Joel B."
~subject:"Markenartikel"
~subject:"Social web"
~type_genre:"Aufsatz im Buch"
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Handbook of brand relationships
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The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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A re-examination of the generalizability of the Aaker brand personality measurement framework
Austin, Jon R.
;
Siguaw, Judy A.
;
Mattila, Anna S.
-
2009
Persistent link: https://www.econbiz.de/10003784573
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When brands are built from within : a social identity pathway to liking and evaluation
Reed, Americus, II
;
Cohen, Joel B.
;
Bhattacharjee, Amit
- In:
Handbook of brand relationships
,
(pp. 124-150)
.
2009
Persistent link: https://www.econbiz.de/10003915580
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