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~person:"Auty, Susan"
~subject:"Advertising effects"
~subject:"Brand"
~subject:"China"
~subject:"Messung"
~type_genre:"Konferenzbeitrag"
~type_genre:"Reprint"
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Auty, Susan
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The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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Fashion involvement, self-monitoring and the meaning of brands
Auty, Susan
;
Elliott, Richard
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2009
Persistent link: https://www.econbiz.de/10003784580
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