Avery, Rosemary; Kenkel, Donald; Lillard, Dean; … - In: Journal of Regulatory Economics 31 (2007) 2, pp. 185-208
We investigate how direct-to-consumer advertising of smoking cessation products is affected by Food and Drug Administration regulations. Because of their effectiveness, these products could be the key to meeting public health goals to reduce smoking. Our study period covers the evolution of the...