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~person:"Avramova, Yana R."
~person:"Wilbur, Kenneth C."
~person:"Xu, Linli"
~subject:"Markenartikel"
~subject:"Television"
~type_genre:"Non-commercial literature"
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Avramova, Yana R.
Wilbur, Kenneth C.
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Working paper / Institute for Empirical Research in Economics, University of Zürich
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Effects of advertising and product placement on television audiences
Wilbur, Kenneth C.
;
Sovinsky, Michelle
;
Ridder, Geert
-
2009
Persistent link: https://www.econbiz.de/10003942211
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