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~person:"Avramova, Yana R."
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Advertising effects
4
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Avramova, Yana R.
Pelsmacker, Patrick de
161
Dens, Nathalie
50
Geuens, Maggie
24
Pelsmacker, Patrick De
18
Janssens, Wim
14
Cauberghe, Verolien
13
Moons, Ingrid
11
Jegers, Marc
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Cuyvers, Ludo
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Verhellen, Yann
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Purnawirawan, Nathalia
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Willemé, Peter
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Barbarossa, Camilla
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Van den Bergh, Joeri
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De Cannière, Marie Hélène
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De Meulenaer, Sarah
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Eagle, Lynne C.
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Goos, Peter
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Taylor, Charles Raymond
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Aleksandrovs, Leonids
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Banks, Ivana Bušljeta
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Buzeta, Cristian
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Cornelis, Erlinde
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Daems, Kristien
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Dumont, Michel
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Mielants, Caroline
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Muller, Marié-Luce
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Rajabi, Mahdi
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International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising
1
Journal of business research : JBR
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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The effects of brand placement disclosures in fiction
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of advertising
51
(
2022
)
4
,
pp. 450-468
Persistent link: https://www.econbiz.de/10013362336
Saved in:
2
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
3
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
4
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
5
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
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