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~person:"Avramova, Yana R."
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Search: subject:"Branded entertainment"
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Advertising effects
4
Consumer behaviour
4
Konsumentenverhalten
4
Product Placement
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Product placement
4
Werbewirkung
4
Brand management
3
Markenführung
3
Brand
2
Brand image
2
Brand placement
2
Cognition
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Kognition
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Markenartikel
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Markenimage
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Persuasion knowledge
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brand attitude
2
need for cognition
2
Brand attitude
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Brand placement modality
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Cross-media
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Film and text
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Film industry
1
Filmwirtschaft
1
Foreign language
1
Irritation
1
Language
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Netherlands
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Niederlande
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Placement frequency
1
Processing style
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Sprache
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Written narrative
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brand familiarity
1
brand placement
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delayed effects
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fiction
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narrative transportation
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placement modality
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purchase intention
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Avramova, Yana R.
Pelsmacker, Patrick de
15
Reijmersdal, Eva A. van
13
Dens, Nathalie
12
Matthes, Jörg
10
Sung, Yongjun
9
Naderer, Brigitte
8
Chen, Huan
7
Russell, Cristel Antonia
7
Boerman, Sophie C.
6
Hudders, Liselot
6
Lehu, Jean-Marc
6
Tessitore, Tina
6
Balasubramanian, Siva Kumar
5
Cauberghe, Verolien
5
Chan, Fanny Fong Yee
5
Chan, Fong Yee
5
De Gregorio, Federico
5
Schramm, Holger
5
Verhellen, Yann
5
Bressoud, Etienne
4
Davtyan, Davit
4
Erenburg, Grigori
4
Gistri, Giacomo
4
Lowe, Ben
4
Natarajan, Thamaraiselvan
4
Redondo, Ignacio
4
Sabour, Nadia I.
4
Uslay, Can
4
Alcalde, José
3
Burmann, Christoph
3
Cauberghe, Veroline
3
Coker, Kesha K.
3
Gabszewicz, Jean Jaskold
3
Hudson, Simon
3
Knoll, Johannes
3
Kureshi, Sonal
3
Küster, Inés
3
Laussel, Didier
3
Muzellec, Laurent
3
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International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
4
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Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
2
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
3
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
4
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
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