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~person:"Awan, Tahir Mumtaz"
~person:"Cauberghe, Veroline"
~subject:"Beziehungsmarketing"
~subject:"Online-Handel"
~subject:"United States"
~type_genre:"Article in journal"
~type_genre:"Kongressschrift"
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Beziehungsmarketing
Online-Handel
United States
Interactive media
2
Interaktive Medien
2
Internet marketing
2
Online retailing
2
Online-Marketing
2
Relationship marketing
2
Website
2
website interactivity
2
Advertising effects
1
Brand image
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer behaviour
1
Customer satisfaction
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E-commerce
1
Electronic Commerce
1
Fundraising
1
Konsumentenverhalten
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Kundenzufriedenheit
1
Markenimage
1
Nonprofit marketing
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Nonprofit organization
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Nonprofit-Marketing
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Nonprofit-Organisation
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PEoU
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Viral marketing
1
Virales Marketing
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Werbewirkung
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celebrity endorsement
1
congruence
1
e-malls
1
e-satisfaction
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intention to e-WoM
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nonprofit marketing
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Awan, Tahir Mumtaz
Cauberghe, Veroline
Chiagouris, Larry
2
Jiang, Zhenhui
2
Ozcan, Kerimcan
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Ramaswamy, Venkatram
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Sharma, Ravi S.
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International journal of electronic marketing and retailing : IJEMR
1
Nonprofit and voluntary sector quarterly
1
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ECONIS (ZBW)
2
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Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
2
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
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