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~person:"Aydin, Goker"
~person:"Biesalski, Alexander"
~subject:"Brand"
~subject:"Physical distribution"
~subject:"Pricing strategy"
~type_genre:"Aufsatz im Buch"
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Retail supply chain management : quantitative models and empirical studies
1
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ECONIS (ZBW)
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Manufacturer-to-retailer versus manufacturer-to-customer rebates in a supply chain
Aydin, Goker
;
Porteus, Evan L.
- In:
Retail supply chain management : quantitative models …
,
(pp. 349-386)
.
2015
Persistent link: https://www.econbiz.de/10010529461
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Marktforschung und Markenwertmessung von B-to-B-Marken
Brandes, Fritz
;
Biesalski, Alexander
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 685-712)
.
2010
Persistent link: https://www.econbiz.de/10003910064
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