Azam, Afshan - In: Journal of Islamic Marketing 7 (2016) 4, pp. 441-460
food produced by non-Muslim manufacturers. Design/methodology/approach This paper develops a seven-constructs-based model … non-Muslim manufacturers. The findings show that the religious belief, exposure and certification/logo are potential … sources of Muslim awareness about halal packaged food from non-Muslim manufacturers. Research limitations/implications This …