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~person:"Bär, Sören"
~subject:"Markenführung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudie"
~type_genre:"Hochschulschrift"
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Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
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Mythostransfer durch Eventmarketing : gibt es einen Zusammenhang zwischen Marken, Mythen und Events?
Bär, Sören
- In:
Events im Zeitalter von Social Media : Stand und …
,
(pp. 129-155)
.
2013
Persistent link: https://www.econbiz.de/10009740391
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