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~person:"Böcker, Andreas"
~person:"Grunert, Klaus G."
~person:"Langner, Tobias"
~subject:"Brand management"
~type_genre:"Aufsatz im Buch"
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Böcker, Andreas
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Innovation und Internationalisierung : Festschrift für Norbert Koubek
1
Marke neu denken : Paradigmenwechsel in der Markenführung
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Managing brands in an ever-changing media environment
Langner, Tobias
;
Klinke, Tobias
- In:
Media and change management : creating a path for new …
,
(pp. 143-168)
.
2022
Persistent link: https://www.econbiz.de/10013167342
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Marke neu denken : vom Leuchtturm zum Lagerfeuer
Hahn, Hans Peter
;
Luckas, Manfred
;
Schulz, Jürgen
; …
- In:
Marke neu denken : Paradigmenwechsel in der Markenführung
,
(pp. 47-125)
.
2016
Persistent link: https://www.econbiz.de/10011487732
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3
Markenliebe : vom Wesen der intensivsten aller Markenbeziehungen
Langner, Tobias
;
Kühn, Jochen
- In:
Innovation und Internationalisierung : Festschrift für …
,
(pp. 589-612)
.
2010
Persistent link: https://www.econbiz.de/10010216745
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