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~person:"Böcker, Franz"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Guidebook"
~type_genre:"Mikroform"
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Daten- und verhaltensgestützte Mediaplanung : Theorie u. Praxis d. Mediabeurteilung
Böcker, Franz
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
38
(
1986
)
1
,
pp. 64-83
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