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~person:"Böhler, Heymo"
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Zielgruppenbestimmung und Adresslistenauswahl für die direkte Marketing-Kommunikation : Eine empirische Studie
Böhler, Heymo
;
Dallmer, Heinz
;
Stölzel, Albrecht
- In:
Die Betriebswirtschaft : DBW
40
(
1980
)
3
,
pp. 415-422
Persistent link: https://www.econbiz.de/10001925916
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