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~person:"Böhm, Bettina"
~person:"Durden, Geoffrey R."
~person:"Rossetti, Davide"
~person:"Salzberger, Thomas"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
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Search: person:"Holzmüller, Hartmut H."
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Böhm, Bettina
Durden, Geoffrey R.
Rossetti, Davide
Salzberger, Thomas
Holzmüller, Hartmut H.
62
Neumann, Debra
6
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4
Ingwald, Julia
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Kasper, Helmut
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Blut, Markus
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Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
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ECONIS (ZBW)
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1
Antecedents to export information generation : a cross-national study
Souchon, Anne L.
;
Dewsnap, Belinda
;
Durden, Geoffrey R.
; …
- In:
International marketing review
32
(
2015
)
6
,
pp. 732-761
Persistent link: https://www.econbiz.de/10011517621
Saved in:
2
Advancing the understanding of construct validity and cross-national comparability : illustrated by a five-country study of corporate export information usage
Salzberger, Thomas
;
Holzmüller, Hartmut H.
;
Souchon, Anne
- In:
New challenges to international marketing
,
(pp. 321-360)
.
2009
Persistent link: https://www.econbiz.de/10003850224
Saved in:
3
Interkulturelle Studien
Salzberger, Thomas
;
Holzmüller, Hartmut H.
- In:
Empirische Mastertechniken : eine anwendungsorientierte …
,
(pp. 291-329)
.
2009
Persistent link: https://www.econbiz.de/10003879066
Saved in:
4
Safilo Group, Italy : from licensee to licensor
Lobin, Daniela
;
Holzmüller, Hartmut H.
;
Rossetti, Davide
- In:
Fallstudien zum Internationalen Management : …
,
(pp. 339-355)
.
2008
Persistent link: https://www.econbiz.de/10003743705
Saved in:
5
Potenzialanalyse
Holzmüller, Hartmut H.
;
Böhm, Bettina
- In:
Handbuch Produktmanagement : Strategieentwicklung - …
,
(pp. 295-313)
.
2007
Persistent link: https://www.econbiz.de/10003510503
Saved in:
6
Die Hochschule als Marke : Qualitätssignal und Vertrauensanker ; Markenbildung als wichtiges Instrument des Hochschulmanagements
Holzmüller, Hartmut H.
;
Böhm, Bettina
- In:
Hochschulmarketing
,
(pp. 38-42)
.
2006
Persistent link: https://www.econbiz.de/10003440925
Saved in:
7
Assessing measurement equivalence in cross-national consumer behaviour research : principles, relevance and application issues
Sinkovics, Rudolf R.
- In:
New developments and approaches in consumer behavior …
,
(pp. 269-288)
.
1998
Persistent link: https://www.econbiz.de/10001299788
Saved in:
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