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~person:"Böhm, Bettina"
~person:"Köcher, Sören"
~person:"Rossetti, Davide"
~person:"Salzberger, Thomas"
~person:"Schuh, Arnold"
~subject:"Brand image"
~subject:"Consumer behaviour"
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Böhm, Bettina
Köcher, Sören
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Schuh, Arnold
Holzmüller, Hartmut H.
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New hidden persuaders : an investigation of attribute-level anchoring effects of product recommendations
Köcher, Sören
;
Jugovac, Michael
;
Jannach, Dietmar
; …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10012102915
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2
Spillover effects in marketing : integrating core research domains
Raufeisen, Xenia
;
Wulf, Linda
;
Köcher, Sören
;
Faupel, Ulya
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 249-267
Persistent link: https://www.econbiz.de/10012162451
Saved in:
3
Assessing measurement equivalence in cross-national consumer behaviour research : principles, relevance and application issues
Sinkovics, Rudolf R.
- In:
New developments and approaches in consumer behavior …
,
(pp. 269-288)
.
1998
Persistent link: https://www.econbiz.de/10001299788
Saved in:
4
Erklärungsansätze für die Kulturgebundenheit von Konsummustern
Holzmüller, Hartmut H.
- In:
Marktforschung & Management : M & M ; Zeitschrift für …
39
(
1995
)
3
,
pp. 97-102
Persistent link: https://www.econbiz.de/10001187882
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