Schulz, Thomas; Gewald, Heiko; Böhm, Markus; Krcmar, Helmut - In: Information Systems Frontiers (2020), pp. 1-21
cannot be considered truly smart. Although value co-creation has been the subject of numerous studies taking the service-dominant … logic perspective, this research has often lacked empirical evidence. To close this gap, we conceptualize value co …