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~person:"Böttger, Claudia"
~person:"Farndale, Elaine"
~person:"Gold, Marsha"
~subject:"Getränkeverpackung"
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Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
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"We want you to love our product" : an English-German translation analysis of consumer oriented language on drink packaging texts
Böttger, Claudia
;
Janik, Christina
- In:
Anspruchsgruppenorientierte Kommunikation : neue …
,
(pp. 67-84)
.
2008
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