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~person:"Büchler, Jan-Philipp"
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Teaching case studies - marketing and branding
Büchler, Jan-Philipp
;
Decker, Jennifer
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2017
Persistent link: https://www.econbiz.de/10011776231
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Vermarktung von Innovationen : Analyse und Konsequenzen produktbezogener Kontingenzfaktoren
Büchler, Jan-Philipp
;
Faix, Axel
- In:
Innovationserfolg : Management und Ressourcen …
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(pp. 173-201)
.
2015
Persistent link: https://www.econbiz.de/10011283099
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