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~person:"Bühler, André W."
~person:"Cherkeh, Rainer T."
~subject:"Germany"
~type_genre:"Aufsatz im Buch"
~type_genre:"Lehrbuch"
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
1
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ECONIS (ZBW)
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Olympiaschutzgesetz : wirksamer Schutz gegen "Trittbrettwerber"?
Cherkeh, Rainer T.
;
Momsen, Carsten
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 369-389)
.
2014
Persistent link: https://www.econbiz.de/10010354034
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Sponsoring im Sport
Nufer, Gerd
;
Bühler, André W.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 143-173)
.
2011
Persistent link: https://www.econbiz.de/10008738197
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