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~person:"Bühler, André W."
~person:"Ley, Astrid"
~subject:"Marketing management"
~type_genre:"Aufsatz im Buch"
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
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Event-Marketing im Sport
Nufer, Gerd
;
Bühler, André W.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 175-202)
.
2011
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