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~person:"Bühler, Julian"
~person:"Gavilanes Rivadeneira, José Manuel"
~person:"Gutt, Dominik"
~type_genre:"Sammlung"
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Essays on drivers and economic outcomes of online reviews
Gutt, Dominik
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2018
Persistent link: https://www.econbiz.de/10012061957
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Understanding the social media phenomenon : terminological examination and perception of its entities
Bühler, Julian
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2017
Persistent link: https://www.econbiz.de/10011805503
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Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
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2016
Persistent link: https://www.econbiz.de/10011686788
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