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~person:"Bühler, Julian"
~subject:"Communication"
~subject:"Digitization"
~subject:"E-commerce"
~subject:"Web 2.0-Technologien"
~type_genre:"Bibliografie enthalten"
~type_genre:"Collection of articles written by one author"
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Communication
Digitization
E-commerce
Web 2.0-Technologien
B2C Communication
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Cultural Effects
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Innovation adoption
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Innovationsakzeptanz
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Internet marketing
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Online-Marketing
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Social Media
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Social Network
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Social Web
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Bühler, Julian
Abu El-Ella, Nagwan
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Back, Andreas
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Understanding the social media phenomenon : terminological examination and perception of its entities
Bühler, Julian
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2017
Persistent link: https://www.econbiz.de/10011805503
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