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~person:"Büschken, Joachim"
~person:"Jacob, Frank"
~person:"Rangarajan, Deva"
~person:"Sharma, Arun"
~person:"Terho, Harri"
~person:"Ulaga, Wolfgang"
~person:"Woodside, Arch G."
~subject:"B-to-B-Marketing"
~subject:"Betriebliche Wertschöpfung"
~subject:"Business-to-business marketing"
~subject:"Innovation management"
~subject:"Sales management"
~subject:"Theorie"
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B-to-B-Marketing
Betriebliche Wertschöpfung
Business-to-business marketing
Innovation management
Sales management
Theorie
Lieferantenmanagement
40
Supplier relationship management
40
Selling
20
Verkauf
20
Beziehungsmarketing
19
Relationship marketing
19
Salespeople
15
Verkaufspersonal
15
Bundling strategy
14
Leistungsbündel
14
Marketingmanagement
12
Marketing management
11
Theory
9
Beschaffung
7
Consumer behaviour
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Deutschland
7
Germany
7
Konsumentenverhalten
7
Procurement
7
Value creation
7
Customer value
6
Kundenwert
6
Internet marketing
5
Kundenorientierung
5
Marketing theory
5
Marketingtheorie
5
Online-Marketing
5
Sales
5
Social Web
5
Social web
5
B2B
4
Business services
4
Competitive advantage
4
Customer integration
4
E-commerce
4
Electronic Commerce
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English
64
German
12
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Büschken, Joachim
Jacob, Frank
Rangarajan, Deva
Sharma, Arun
Terho, Harri
Ulaga, Wolfgang
Woodside, Arch G.
Kleinaltenkamp, Michael
51
Backhaus, Klaus
35
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Homburg, Christian
18
Lindgreen, Adam
18
Geiger, Ingmar
17
Kowalkowski, Christian
17
Voeth, Markus
17
Baumgarth, Carsten
15
Hinterhuber, Andreas
15
Keränen, Joona
14
Lilien, Gary L.
14
Grewal, Rajdeep
13
Hofmaier, Richard
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Plinke, Wulff
12
Schmitz, Christian
12
Agnihotri, Raj
11
Brennan, Ross
11
Kumar, V.
11
Pepels, Werner
11
Ahearne, Michael
10
Ehret, Michael
10
Ivens, Björn Sven
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Snehota, Ivan
10
Sridhar, Shrihari
10
Christodoulides, George
9
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Industrial marketing management : the international journal for industrial and high-tech firms
32
Advances in business marketing and purchasing
3
Journal of the Academy of Marketing Science
3
The journal of business & industrial marketing
3
Business-to-business marketing management : strategies, cases and solutions
2
Emerald insight
2
Journal of business-to-business marketing
2
Journal of service research
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in Business Marketing and Purchasing
1
Advances in Business Marketing and Purchasing Ser
1
Business horizons
1
Business relationship management and marketing
1
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
European journal of marketing
1
Field guide to case study research in business-to-business marketing and purchasing
1
Forschungsbericht zum Marketing
1
Fundamentals of business-to-business marketing
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Handbook of business-to-business marketing
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of personal selling & sales management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Legends in marketing
1
MIT sloan management review
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
75
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1
Free-to-fee transformation of industrial services
Mustak, Mekhail
;
Ulaga, Wolfgang
;
Grohmann, Marcella Maria
- In:
Journal of service research
26
(
2023
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
Saved in:
2
Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri
;
Salonen, Anna
;
Yrjänen, Meri
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
Saved in:
3
Subscription offers in business-to-business markets : conceptualization, taxonomy, and framework for growth
Kowalkowski, Christian
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 440-456
Persistent link: https://www.econbiz.de/10014531643
Saved in:
4
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
5
To be or not to be : a review of the (un)ethical salespeople literature
Anand, Amitabh
;
Bowen, Melanie
;
Rangarajan, Deva
- In:
The journal of business & industrial marketing
38
(
2023
)
9
,
pp. 1837-1851
Persistent link: https://www.econbiz.de/10014333358
Saved in:
6
The role of ethics in business-to-business marketing : an exploratory review and research agenda
Anand, Amitabh
;
Bowen, Melanie
;
Spivack, April J.
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 421-438
Persistent link: https://www.econbiz.de/10014455290
Saved in:
7
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
8
The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.
;
Badrinarayanan, Vishag
;
Rangarajan, Deva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
Saved in:
9
Understanding sales enablement in complex B2B companies : uncovering similarities and differences in a cross-functional and multi-level case study
Lauzi, Fabian
;
Westphal, Jörg
;
Rangarajan, Deva
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 47-64
Persistent link: https://www.econbiz.de/10014227527
Saved in:
10
Sales complexity and value appropriation : a taxonomy of sales situations
Rangarajan, Deva
;
Hochstein, Bryan
;
Nagel, Duane
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2298-2314
Persistent link: https://www.econbiz.de/10013455402
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